Is Aviva Canada Leaving Alberta?
Aviva Direct Is Leaving Alberta. Aviva Canada is Staying!
What does this mean?
Quick summary:

- Aviva Direct, which is a direct insurance market that deals with the public directly, is pulling out of the Alberta Market, citing growth and profitability concerns. The announcement was made July 3, 2024.
- Aviva Canada, which writes policies for Albertans through Insurance Brokers like First Foundation, is staying in Alberta.
- You can read the Aviva Canada Announcement Here.
- If you have an Aviva Canada policy with First Foundation, then nothing needs to be done and your policy remains unchanged.
What to do if you have an Aviva Direct Policy
- Aviva Direct will send you a letter outlining your options
- You can get an insurance quote in Alberta from First Foundation to learn your options
More Questions?
Feel free to contact First Foundation here on the support portal using our live chat feature or by calling our PROTECT team at 780-702-7534.